Photo : VILLE ANNECY/Q. Trillot
The Bim Agency worked hand in hand with CITIA on a creative collaboration to design their experiential website, to capture the identity as well as the cultural and international appeal of this new global landmark.
"The launch of the new Cité internationale du cinéma d'animation website reflects our desire to offer both an institutional and cultural reference tool that reflects the image of the site it is promoting. This website is much more than just a stage, it has been designed to be a clear and accessible introduction to enable visitors to quickly understand what the Cité actually is, what it offers and how to explore its spaces.
The Cité internationale du cinéma d'animation is located right in the heart of the Haras and is a unique, vibrant venue open to all audiences. Therefore, one of this project's major challenges was to make its various uses, missions and programming easy to understand by making essential information accessible to all visitors, whatever their profile might be. The website's layout is based on simple ergonomics, designed to be intuitive without being restrictive, and informative without being overwhelming.
The graphic design was developed in collaboration with our in-house teams and focuses on readability and content hierarchy, while incorporating subtle animations that enhance the browsing experience. The ultimate goal was to strike the right balance between institutional sobriety, interactivity and user enjoyment.
The interface is designed to be inclusive and accessible to everyone, including children, families, students, professionals, festivalgoers, local residents and international visitors, regardless of their level of familiarity with digital tools. Its aim is to support the Cité's aspiration to be a place of discovery, transmission and sharing, where culture, creation and the public converge."
Thibaud Truppa, Web Designer / bimagency.fr
