The Cité internationale du cinéma d'animation's graphic charter is designed around a bold contrast between a deeply historical site and a contemporary visual identity.
The logo draws on a number of references: the zoetrope, an early optical toy that creates the illusion of movement; frame-by-frame animation; chiaroscuro; and, of course, the C for Cinema and Cité. Designed with contemporary typography created by a French foundry, it signifies a clear break with the past while expressing a fresh new dynamic.
This logo is also paired with a colour palette inspired by the sunrise, evoking the emergence of a new venue and a promising new beginning. These fresh, vibrant hues complement the original brick red colour of the Haras d'Annecy building, creating a subtle link between heritage and modernity. The result is a visually striking, dynamic and well-balanced identity, where memories of the past and aspirations for the future coexist in perfect harmony.
Terms and Conditions of Use
The communications kit offers a range of options designed to suit any promotional or communications medium.
Users agree to strictly comply with the terms of use set out in the documents provided. Any medium incorporating these elements must be submitted to us for prior approval.
For further information, please contact the Communications Department.
Download the communications kit:
Logo de la Cité internationale du cinéma d'animation à Annecy